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iYogi Insights Research Reveals that 33% Parents Willing to Buy Their Kids an iPad

Feb 28th, 2012
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A new research report published by iYogi Insights takes a closer look at how American parents view the iPad for their children. This is at a time when Apple is touting the device as the latest learning tool set to revolutionize education with its new iBooks textbook application. Despite the high price tag and debate surrounding this device, the latest research conducted by iYogi based on a survey of more than 2000 of its customers found that an encouraging 33% parents are willing to buy or have already bought their children iPads. The study also shows that parents are willing to let kids spend an average of $14 a month and at least two hours on the device every day.

Appleā€™s strategy of entering the home via school and through making learning fun is likely to pay dividends as 92% of the parents willing to buys kids an iPad approve of its use for homework tool and 88% of them say their kids are doing well at school. Interestingly, 57% of these parents with two children or more said they would be happy to use the iPad to keep their kids out of their hair.